Monday, May 3, 2021

App Store price changes are coming for Kenya, Nigeria, Peru, and Sweden

What a time to hike prices on the App Store.

What you need to know

  • App Store prices are changing for Kenya, Nigeria, Peru, and Sweden.
  • The changes are due to "local taxes or fluctuation in the exchange rate of international currencies."

Prices are increasing for apps in a number of countries.

As reported by 9to5Mac, Apple has announced that some price changes are coming apps in the App Store for the countries of Kenya, Nigeria, Peru, and Sweden. While one country's prices will decrease, the rest will be going up.

According to the report, the price changes were announced to developers in an email sent by Apple earlier today. The company says that price changes are occurring due to "local taxes or fluctuation in the exchange rate of international currencies."

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds. In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will change.

In Kenya, Apple is raising prices due to a new 16% value-added tax, plus another 1.5% tax that applies to foreign developers. In Nigeria, there's a new 7.5% tax that has made Apple raise prices. The App Store in Peru will have prices increased, while prices will be reduced in Sweden — most likely due to the local currencies.

Apple also warns that although prices will not change in Ireland, the "proceeds will be adjusted to reflect the value-added tax rate reversion to 23% after a temporary decrease to 21%." These changes should become effective in the next few days and will affect apps and in-app purchases, including subscriptions made through the App Store system.

Developers can learn more about the new price changes on the Apple Developer webiste.


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