Thursday, August 26, 2021

TikTok is testing 5-minute uploads for ... longer memes?

What you need to know

  • TikTok is testing a new five-minute upload limit.
  • Some have reported that the limit has been extended to as many as 10 minutes.

What will people do to fill the time?

TikTok is now testing giving users the ability to upload longer videos. While those who are part of the test group appear to have been given five-minute limits, some have even reported that they can now upload videos ten minutes in length.

The latest round of tests comes as TikTok continues its battle with Instagram and Snapchat. While most people are currently limited to uploading videos of three minutes or less, this move could potentially give creators more leeway when coming up with new video ideas.

The change was spotted by Matt Navarra on Twitter, with 9to5Mac spotting the tweet.

TikTok has fast become one of the best iPhone apps for sharing short videos, but its continued lengthening of those videos means it is now moving away from the quick clips that brought it so much popularity. As it continues to lengthen the video limits, could it eventually begin to compete with YouTube?

TikTok is also testing other features including something similar to Instagram Stories — content that will disappear 24 hours after it was posted. TikTok, Snapchat, and Instagram continue to blur the lines between one another — which one will ultimately win out remains to be seen.


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