Monday, April 19, 2021

Expect tomorrow's Apple event to bring iPad Pro price increases

What you need to know

  • New iPad Pros will apparently cost more than the previous models.
  • Tomorrow's Apple event is expected to bring new tablets and other announcements, too.

Time to pay up.

Tomorrow's Apple event is expected to bring a new iPad Pro lineup, but you should expect it to also bring a price increase as well. That's according to a new note by Wedbush analyst Dan Ives.

The note, reported by 9to5Mac, suggests that we can expect the new iPad Pro units to come with a "modest" price increase.

To refresh memories, the iPad Pro currently starts at $799 for the 11-inch model with 128GB of storage. The larger 12.9-inch model starts at $999, again with 128GB of storage. It's that latter device that's expected to see the biggest changes this year, with a rumored Mini-LED screen set to arrive. It also happens to be the tablet that we think is the best iPad for graphic designers, too.

In the same note, Ives notes that Wedbush expects Apple to see strong sales throughout the year, thanks in part to the iPhone 12 supercycle.

We believe Apple is still in the middle innings of its biggest product cycle year ever across iMacs, iPads, AirPods, Apple Watch, and of course the iPhone 12 supercycle which is set to be followed by the iPhone 13 unveil this Fall.

The impending iPhone 13 launch is also expected to help out here, according to the report.

Apple last refreshed the current iPad Pro lineup last year, and even then it wasn't a huge revamp for a product that has proven popular among iPad power users.


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