What you need to know
- Apple is thought to be ready to announce a new paid-for podcast service.
- The announcement is likely to take place during tomorrow's Apple event according to a report.
Tomorrow's event just got a whole lot more interesting.
Apple will announce a new premium paid-for podcast service at tomorrow's media event, according to a new report. Such a service has been rumored on and off for months now, but tomorrow is said to be the day Apple finally takes the wraps off of it.
According to a tweet by Recode's Peter Kafka, they're "pretty sure" that Apple will announce the podcast service tomorrow.
While we are here: Pretty sure Apple is prepping its own podcast plan - a paid subscription service - on Tuesday. pic.twitter.com/w12tWqg0yo
— Peter Kafka (@pkafka) April 18, 2021
Apple has already offered special versions of podcasts relating to some of its Apple TV+ shows and it's thought this move will expand upon that somewhat. Likely to be called Podcsts+, nobody yet seems to know whether the service will be rolled into Apple One or if it will instead be a standalone offering.
It's likely a Podcasts+ service would see special versions of podcasts kept behind a paywall, although we'll need to wait until tomorrow to know for sure.
Apple will hold a special event tomorrow at 10:00 a.m. PDT. You'll be able to watch online, just like the rest of us.
Want to get into creating podcasts instead of listening to them? Check out some of the best podcasting microphones you can buy today.
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