What you need to know
- Apple has shared a new Behind the Mac ad, this time showing students receiving their college acceptance letters.
- The New Beginnings ad isn't available on YouTube but has pride of place on apple.com.
The whole thing is in black & white because art.
Apple has launched a new ad as part of its ongoing Behind the Mac series. The new ad, dubbed New Beginnings, shows multiple students receiving their acceptance letter from college – and they're reading it on their Macs.
As you'd expect each and every one of them is pleased to see the good news with families joining in with their joy. Oddly, the video isn't yet available on Apple's YouTube channel but it does have pride of place on apple.com. Unfortunately we can't embed it here, though.
Apple also links out to its College Students page, detailing how students can save on Apple products via its education pricing.
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Apple also highlights iPhone and iPad lineups on the same page, too.
We think the current MacBook Air is the best MacBook for students and it's a machine Apple continues to promote itself. The power of Apple silicon really does make it a package that's difficult to turn down, especially if you can take advantage of Apple's educational discount, too.
Apple is expected to announce new Apple silicon Macs as soon as next week, with refreshed iPad Pro and Apple TV hardware also in the cards. I'm quietly optimistic we will see the end of the AirTags drama, too.
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