What you need to know
- Beats has launched a limited-edition version of its Beats Studio Buds.
- The company is collaborating with the streetwear brand Union on the earbuds
- They are available now for $149.99.
Beats and Union have launched.
The new limited-edition Beats Studio Buds are now available.
Today, Beats officially launched its new limited-edition Beats Studio Buds in collaboration with the iconic streetwear brand Union. The wireless earbuds feature a "a bold red, black and green design and packaging, drawing inspiration from the Pan-African flag and paying tribute to Union's roots as a Black-owned business. The case also features Union's historic frontman logo as an ode to the brand's legacy."
Union founders Chris and Beth Gibbs said that they jumped at the chance to work with Beats as music is "the lifeblood of our store."
"Music is the lifeblood of our store, so when Beats approached us, we were excited to work with them on these Buds. Collaboration is almost as important as music. It feels great to have worked with Beats on this project and to have collaborated with Vince Staples, a longtime friend of the store, to bring our vision to life."
Beats has also released a campaign film featuring rapper Vince Staples. Staples said that the compaign "felt really authentic to be a part of."
"Union has always championed local and Black art, music and fashion, and their LA store on La Brea is one of my favorite places to shop. Beats and Union are family, so this campaign felt really authentic to be a part of."
You can watch the campaign video below:
The limited-edition Beats Studio Buds are available at Union's Los Angeles and Tokyo stores as well as its online store. The earbuds cost $149.99 USD or 19,800 Yen.
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